THE GROCERY INDUSTRY, REINVENTED
FIRST GLOBAL DECENTRALIZED ECOSYSTEM
DIRECTLY CONNECTING GROCERY
MANUFACTURERS AND CONSUMERS
The grocery market, one of the largest consumer markets in the world, is forecast to reach $8.5 trillion by 2020. It is reaching a digital tipping point, with much of its growth to come from online. Online grocery, being the target segment for INS, is expected to grow from $98 billion in 2015 to $290 billion in 2020, according to IDG estimates.
What is INS?
The INS ecosystem will become the first global decentralized grocery marketplace where consumers can buy products directly from manufacturers, enjoy low transparent prices for a wide range of high quality products, and save on direct promotions. Manufacturers compete forconsumers and interact with them directly.
After the ICO period, all contributors will receive an ERC20 exchangeable INS tokens on the Ethereum network. Whenever the INS blockchain is launched with its own token mechanism, the ERC 20 token will be always accepted for exchange to a new token 1-to-1.
The INS token is planned to be the only means of exchange for handling all types of rewards and one of the means of payment within the INS ecosystem. We plan that INS tokens will be accepted as a payment method in partner services.
INS Ecosystem Limited, incorporated as a BVI company (“INS”), is the official entity that creates the INS tokens, platform and technology. INS is focused on releasing open source cryptographic technologies that enable operation in the INS ecosystem. For the avoidance of doubt, the INS tokens do not provide token holders with any ownership or other interest in INS. Token holders are not entitled to any guaranteed form of dividends, revenue distributions, and voting rights.
The global grocery industry is dominated by mass-market retail chains. At the national level in many countries, a large share of the grocery market is frequently in the hands of few retailers. While some amounts of buyer power are understandable and simply desirable for competitive advantage, the high level of concentration causes a growing imbalance of buyer power within the supply chain.
INS is implementing a decentralized ecosystem enabling consumers to save up to 30% on everyday shopping buying directly from grocery manufacturers. Direct interaction between consumers and manufacturers. Bypassing retailers and wholesalers means a more personalized and transparent grocery shopping experience at lower prices.
Сonsumers will be able to decide which brands they want and goods they need. We call it “Consumption 2.0” since 21st century customers are tired from a one-way street type of communication, whereby retailers push goods onto them that maximize retailer’s profit - not what consumers really want. We also want consumers to have unimpeded access to independent and local manufacturers, including farmers, that do not fit retailer supply chain or procurement terms and can’t get their goods on retail shelves.
Enabling manufacturers to market their goods directly to the consumers. No more costly and inefficient trade promotions grabbed by retailers and wholesalers. INS will enable manufacturers to create bespoke marketing programs to reward their customers directly. These programs run on smart contracts and powered by the INS token as a means of reward. It is similar to miles-based reward programs of many airlines, but more advanced, cheaper to run and personalized thanks to smart contracts behind them. This was hardly possible before the blockchain and smart contract era.
GLOBAL GROCERY MARKET
1. The grocery market is one of the largest consumer markets in the world: it is expected to reach $8.5 trillion by 2020 with up to 50% share of a customer’s wallet
2. Grocery retailers have acquired a dominant market share and high concentration: up to 90% of the market in many countries is controlled by a handful of retailers
3. The grocery industry is reaching a digital tipping point, with much of its growthexpected to come from online
PARTICIPANT ECOSYSTEM
The ecosystem will be built in accordance with a scalable and decentralized approach that ensures stability and sustainability in the long term.
The ecosystem will involve the following participants, which will participate as depicted in the next diagram:
- PlatformIns platform
a. Global decentralised platform
Consumer goods manufacturers from any part of the world can sell directly to consumers bypassing offline and online retailers.
b. Win-win solution
Elimination of unnecessary third-parties lead to lower prices, wider assortment and closer connection between manufacturers and consumers
c. High efficiency
Elimination of manual errors and streamlining the supply chain processes due to the transparency of each transaction
- Consumers
- Manufacturers
- Fulfillment (fulfillment center operators and workers, couriers)
SMART CONTRACT
The INS platform is designed as a very high-load system. The market potential for the INS ecosystem consists of millions of users, each of them making dozens of orders per year. The main focus is on performance, in which we seek smart contracts support, predictability, stability, and ease of use. We plan to use the most proven and scalable open source technologies and constantly monitor alternative technical implementations.
INS Ecosystem road map involves many different aspects, such as technology development, operational infrastructure installment, signing partnerships, and launching marketing initiatives. The
preliminary road map is presented below. Dates and activities may be subject to change.
GEOGRAPHICAL EXPANSION PLAN
We plan to choose cities for expansion based on the population size, income level and grocery market concentration ratio. The map below presents a preliminary list of cities, which might be subject to change as we progress with the project.
Token sale
Start date: 11:00 AM (GMT) on DECEMBER 4, 2017
Payment methods: BTC, ETH, LTC, DASH, USD (bank transfer)
Soft cap: 20,000 ETH
Hard cap: 60,000 ETH
Token exchange rate: 1 ETH = 300 INS tokens
Total token supply (max): 50,000,000
Min purchase: 0.1 ETH
Bonuses:
EXCHANGE
AIR DROP INSP
500,000,000 INSP tokens airdropped to all Ethereum addresses with >=0.1ETH. A snapshot of ETH token holders was taken on November 1st. INSP token provides an additional 5% bonus to purchase INS tokens during the Token Sale. INSP is a promo token and can not be exchanged into INS token.
INSP Token Contract Address: 0x52903256dd18D85c2Dc4a6C999907c9793eA61E3
INSP Token Airdrop Goals:
● A fair, equal opportunity for many different people to get involved
● Facilitate activity and capture a wider audience
Airdrop recipients do not need to do anything to receive the INSP tokens. Ignore any requests for your private keys.
TEAM & ADVISORS
INS founders, Peter Fedchenkov and Dmitry Zhulin, have known each other since 2010 and work together since 2013. INS is supported by world-renowned advisors.
website INS: https://ins.world/
twitter INS: https://twitter.com/ins_ecosystem
Telegram: https://t.me/ins_ecosystem / https://t.me/joinchat/BxVKx0P0NsAeSZs1EPZ9Sg / https://t.me/ins_ecosystem_ru
Reddit : https://www.reddit.com/r/INS_Ecosystem
Bounty Campaign: https://bitcointalk.org/index.php?topic=4394463.0
INS Whitepaper: https://ins.world/INS-ICO-Whitepaper.pdf
MY BTT User name: Alisha FR
MY Profile URL :https://bitcointalk.org/index.php?action=profile;u=1196927
my wallet: 0x1256D7E5264B5847cCAd7Ed1A7342617595B09A6
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